The biggest challenge faced while managing an eCommerce store is to ensure the proper product management. It includes everything from the best images and videos to product descriptions.
Though Shopify is an excellent platform for setting up e-commerce stores, it isn't a full-fledged product content management system.
Many merchants will separate their Shopify stores with PIM tools, making it possible to manage product data in a robust system instead of spreadsheets!
So why is Shopify PIM essential for your eCommerce? What are the benefits, and what features should the best PIM for Shopify have?
Let's find out.
Why Is PIM Important for Ecommerce?
A PIM, or a Shopify Product Information Management software, is the solution to any centralized, automated, and error-free product catalog management for eCommerce merchants.
One of the critical aspects of products and what makes them desirable is the appealing product attributes associated with them. The customer must first discover those attributes, then compare the product to other competing brands, which may have different kinds of advantages over the brand they like in the first place.
The best way to ensure you're always up-to-date with all the correct data is through a centralized PIM platform that enables any user - no matter their level of expertise - to quickly add or edit product data without any difficulty.
A good PIM solution automatically organizes your product data, allows you to focus on marketing and not content workflows, and ensures that all of your platforms target the same consistent messaging. Utilizing the features of a fully customizable PIM, you can keep all of your product information at hand, display it in whatever way is most logical for you, and share permissions with other team members who need access to specific data fields.
So what does this mean?
A robust PIM (Product Information Management) system allows you to create multiple ways of categorizing data, resulting in increased productivity and reliability, and quality.
Easy-to-use tools combined with close attention paid to every aspect of the system's design can deliver a powerful combination that delivers results without hassle.
The primary purpose of a PIM is to manage product information across several different channels and departments in an organization, drastically reducing the amount of unnecessary duplication of repetitive tasks.
A PIM can free up much-needed time in today's fast-paced marketplace. It allows you to focus on your company's revenue growth by taking unimportant things off your plate while still controlling your business initiative.
What Is the Role of PIM in Shopify?
With Shopify PIM integration, merchants can effortlessly pull all their products in from Shopify and Shopify Plus.
Shopify PIM allows you to sync all of your third-party data providers together under one roof - and lets you keep track of all of your inventory changes, too!
Sellers who sell their wares through various online channels can operate by cross-referencing any relevant information about the product stored in a central database.
By doing so, merchants always have access to a pool of essential data whenever they need it at their fingertips.
What Are the 10 Benefits of Integrating Shopify PIM Tools?
Shopify has grown tremendously over the years, and its market capitalization of more than $45.53 billion proves that it is a force to be reckoned with.
Competition can be brutal on Shopify, so you need to be smarter with your approach. Fortunately, Shopify PIM integration is here to help. It will allow you to reach more customers and generate more sales automatically, ensuring your bottom line is going up without any extra effort from you!
The following are the significant benefits that a merchant can gain from Shopify PIM Integration,
1. Takes off clunky works
PIM integration allows you to automate the most mundane and repetitive tasks. Using special rules, it's possible to enrich products with data from different sources automatically. It means that you can take care of many time-consuming tasks in just a few clicks!
2. Helps in the product organization
PIM allows you to have a single source of truth for your products on Shopify. Merchants need only to build one centralized library with standardized names for each category, which speeds up the process of making new stores and launching multi-channel eCommerce projects.
3. Multiple store synchronization
Managing multiple Shopify stores without a PIM tool is like entering uncharted territory. There can be many costly and complex scenarios like duplicate data sets, catalog update processes that must be duplicated for each store, and integrations that could get out of sync. Using PIM to store any shared information allows you to manage the most prominent brands with no problem easily!
4. Category page data management
Shopify has certain products organized into what they call Collections, not Categories. Managing Collections as hierarchical Categories in PIM aligns with how businesses and customers are used to navigating large product catalogs. The way you set up your category data management can yield significant SEO benefits for Shopify stores.
5. No delays to market
The shorter your time to market, the higher the chances consumers will discover and purchase your product instead of competitors. An integration between Shopify PIM can help organizations move fast in highly competitive markets.
6. Best customer experience
PIM or Product Information Management is a valuable tool, especially for online sellers who want to keep their customers happy with their products. Product hierarchy and e-commerce management are strongly related. By adequately structuring one's product catalog, companies effectively create a product hierarchy and move it around intuitively to customers.
7. Shopify specific tools
PIM Integration enables your business to collect, tag, and organize information on your products, so they are as helpful as possible - and you can connect that information with Shopify.
8. More appealing visuals
We're all visual beings, and we process visuals faster than words. Increasing the visual content will automatically increase engagement, product interest, and site traffic. Using a PIM to enhance your digital asset management system can help.
9. Content syndication abilities
Shopify's multi-channel listing management capability is one notch that is especially useful in the Shopify PIM system. It allows you to upload product information to your Shopify portal and syndicate it to other marketplaces. This way, everyone will have access to current and up-to-date product information all of the time!
10. E-commerce product analysis
Product Analytics is a powerful way to understand how customers interact with your products. It helps you spot ways to improve and optimize your products and can connect better with the people who will eventually become your customers. Having a PIM that offers in-product analytics that allows you to measure actions and results daily will be like having an extra hand!
Features to Look For Before Investing in a PIM for Shopify
Before deciding upon which PIM tool to use for your Shopify e-commerce store, we suggest looking into your needs and features commonly associated with the various PIM options.
Here are the main features that you have to consider before investing in the best PIM for Shopify;
● It should have simple export and import capabilities.
● It should have the ability to keep your data squeaky clean and fresh every time you make updates to your product listings.
● It should have built-in data quality control functions like Supply Sail, as it will ensure consistent and error-free content for your websites.
● It should let you organize your collection to optimize storefront display and catalog searchability.
● It should offer multistore data management.
When the going gets tough, you need to keep your operations streamlined and top of your game. And that's where Shopify comes in!
If you're an eCommerce site owner looking for a Shopify product information management system to help you manage products or even take over some other facets of your business (such as e-commerce), then look no further; try out Supplysail now. PIM Shopify integration has so much to offer!