PIM Services Frequently Asked Questions

1. What are PIM services?

A PIM (Product Information Management) is a system that collects, organizes, and distributes all the information related to your product in one place. It's a tool that allows you to manage all your product information in an organized way. Product information encompasses all of the data related to a product:

  • Marketing information (name, description)
  • Technical details (configurations or datasheets)
  • Media elements such as images or videos

2. How does a PIM system work?

Product Information Management, a PIM system, works by organizing the internal processes under one umbrella. Organizations can use a PIM solution to ensure that their product information is accurate, consistent, and high-quality.

3. What product information can be stored in PIM software?

A PIM can store nearly any information related to a product. Product managers often have to juggle many details, so they must have a system to access descriptions, pricing, shipping and handling, supplier information, and much more in one place.

4. Why use PIM software?

It's hard to sell online today without PIM software. Ranking on Google is no longer enough to make the most of your online business. You must sell on multiple channels like Amazon, Google Shopping, Facebook, and more! However, managing product information in spreadsheets becomes more challenging the more sites you sell. That's where PIM comes in. PIM allows you to centralize all your product data and ready it for everywhere you sell.

5. When do you need PIM software for your business?

A business needs a product information management system when product information is spread among several repositories. This often leads to inaccurate or contradictory product information, multiple repositories for the same information, and mistakes that cause delays or errors.

6. How can PIM help you improve customer experience and customer journey? 

Customers today have more options when finding content and products online. They want to get the information they need quickly and easily, and if they can't find what they're looking for, they'll move on to another site or product. A PIM (Product Information Management) allows companies to effectively manage their product information to meet digital commerce's challenges.

7. How can a PIM service enhance your eCommerce SEO?

Many benefits come along with having better product information. One of the most impactful ones is that it can improve your SEO rating. You're doing something right when potential clients can discover your products more efficiently. Another great perk of using PIM is that you have the opportunity to create original content. This is because PIM collects all of your product information in one place. You don't need to copy and paste boring manufacturer descriptions anymore. 

Instead, you can focus on creating content to help sell your products more effectively. And if that wasn't enough, you can customize your product descriptions to suit better each sales channel you use.

8. How does PIM service makes an impact on your product experience?

In the rapidly changing world of e-commerce, customers have more options to choose from than ever before. Your products are competing with similar items available from other brands at all times. Product content, such as descriptions, attributes, or media files, is still the number one feature customers look for on a website. So to keep your head above the level, you have to create a winning shopping experience for your customers with rich and accurate content that caters to their needs. 

9. How does a PIM service helps with eCommerce?

PIM integration is a bit like a one-stop shop for eCommerce website management. Updating product information in the PIM automatically pushes changes to the website, web services, web portals, and electronic catalogs. This saves businesses time and energy wasted duplicating data entry across multiple platforms.

10. Can a PIM service helps in kitting and bundling?

A PIM can help businesses to cross-sell and up-sell products. For example, if a customer is looking at a pen on an eCommerce website, the PIM could automatically show the customer the carrying case for the pen on the product page. When selling traditional items, a sales representative could look in the PIM to see if the pen has a companion item and suggest it to the customer as an up-sell.

11. Who needs PIM service?

You need a PIM service if you are concerned about creating an exceptional shopping experience with rich product data for your customers. Moreover, you need a PIM if you are selling on multiple platforms by catering to different types of audiences, as a PIM will heap everything organized under a single dashboard. 

12. What is an example of a PIM?

PIM software helps manage and keep track of various essential data points related to your product. This includes the product name and description, attributes like SKU and cost, and specifications like dimensions, warranty info, and packaging.

13. How PIM service helps you cut down labor costs?

PIM systems help reduce inaccurate and contradictory information, thus saving time to fix mistakes. As the PIM system automatically enriches the product data, people will not be required to update everything manually. 

14. What are the benefits of having a PIM service?

Having a product information management system in place has many benefits. It makes things easier for those who need to access the information to find it. Secondly, once the data is updated in the PIM, it's automatically communicated to the systems that use that information. 

15. What is an integrated PIM service?

A PIM can help to provide a consistently accurate and up-to-date look at what a company has for sale. This happens because the PIM can communicate with other systems that might have more or different information. Some examples of these critical systems are eCommerce websites, web portals, web services, and electronic product catalogs. Each of these systems can get the product information that it needs from the PIM with ease.

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