How can video content help retailers optimize resources and wow customers?

Video clips and other digital products are critical in assisting online sellers to convert internet surfers to buyers. Video content helps the customers form a complete image of the item they are viewing and bring the product descriptions to life. Platforms, including Facebook and Instagram, emphasize video content. Even systems that do not support native video uploads highlight the importance of video content.

Video is quickly becoming an essential component of retail marketing. According to the State of Video Marketing 2019 research from Wyzowl, a U.K.-based video marketing company, 79% of clients would rather watch videos than read text. Not only is viewing videos conveniently and frequently more enjoyable than written passages, but a professionally produced video is much more likely to persuade buyers to purchase a specific product.

How is video content marketing a wow factor for retailers?

Marketing is a critical component of a company's overall success. Marketing encompasses all the stages related to commodities, messages, revenue, circulation, customer service videos, and other business operations. It is done to meet the needs of the most valuable company asset, i.e. the clients. With today's digital platform, there are numerous options to market a company or product. The alternatives include email, social media, and even video marketing. 

Video formats are appealing and engaging, and capture the viewer's attention. As we are getting increasingly visual, a strong brand and material may help the business go a long way. An engagement video can quickly become popular in today's social networking and mobile devices, improving brand awareness. Going viral means that the material, in this case, a video, will receive reactions and be widely shared.

Video content marketing is a highly successful technique to promote services and products. Unlike content marketing, designed to pique curiosity and boost sales, video content marketing attempts to engage with the customers on a deeper level. Video marketing helps to strengthen the online presence, raise brand awareness, increase interaction, and establish trust. A promotional video is a subcategory of video content marketing that assists businesses in increasing sales of their goods or services.

As the degree of participation increases, the number of people following a specific issue, non-profit organization, product, service, or campaign relevant to a particular organization also increases. As a result, posts, likes, and comments from the online audience help build credibility and endorsements.

What is the use of video content marketing?

Along with mail, social networks, and traditional marketing, video marketing is a component of content marketing. Video content marketing is employed as a comprehensive visual narrative tool. It has three significant advantages. As a media, video allows one to spread a message, improve a brand, and significantly impact the audience. Video is a constantly changing medium, and it delights, entertains, and informs. Videos are incredibly impactful regardless of the target audience's attention span, whether it is a 6-second content or a 15-minute tutorial. 

A video can be shared across channels, such as a homepage, a social networking channel on portable devices, or YouTube on laptops or desktops. Video content might be amusing, instructive, inspirational, motivating, or uplifting. They can be more personal, attract more attention, and resonate with viewers than other mediums. Video helps give a face to a title and shows the audience the true nature of the company and the offers. 

Today's consumers prefer to see videos of products or companies on social media. Customers are never tired to consume video content. Around 92% of video streaming viewers distribute a clip with other people in this era of connectedness.

How is Video Marketing utilized?

Many people are usually involved in making a video for marketing a company or product. How do they verify that they are all in sync? Because of the prominence of videos among consumers, one must target a specific audience in each clip. An existing collection of customer service videos can be modified to reflect the latest video data. 

At this point, deciding on a defined set of objectives is critical. Is the goal of the engagement video content to boost brand awareness or more event tickets to sell? Are they launching a new product? What do the companies desire their viewers to do once they watch the engagement video? To get answers to all these questions, a questionnaire can be created in Google Forms and distributed to project stakeholders.

Video is considered a shorter, faster, and less powerful option compared to a favorite film. While a video requires fewer resources to succeed, it can be time-consuming and costly. Design and implementation management can help to save time and money. Make a detailed timeline for each stage of the process and budget for occasional delays. Even short videography requires the talents of numerous people. 


Video content assists merchants in improving their customers' shopping experience by lowering customer support time, assuring ease of browsing, minimizing overcrowding, and delivering the most significant discounts and purchasing possibilities. In terms of internet presence, streaming of video can assist a website get top ranks on major search engines. According to some estimates, videos are 53% more likely than text documents to show on the first page of a quick search on Google. Pages with engagement videos experience more hits because visitors stay on webpages with the videos for two minutes longer than those with text. Thus, it can be concluded that videos allow businesses to tell their tale excitingly and authentically. Videos provide a platform for businesses to talk and promote the company, item, or product to make the client feel comfortable.

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