If you're like me, you know the product information management (PIM) market is crowded. There are so many systems out there that it can be hard to find the right one for your business. Plus, PIM is not the perfect system for your digital assets. What if I were to tell you there is a system made especially for your electronic assets? What if I were to tell you that there is a way to make your life easier? A system that is the perfect way to create, enrich, and share your product information for all your digital assets? Meet a Digital Asset Management (DAM) system!
To make it simpler to find these files, a sound DAM streamlines the storage process. A DAM has everything from intuitive user interfaces to powerful functionality and more. This blog post will give you an overview of a DAM system, why it's essential for your brand, how it works, and some valuable tips on implementing one. Keep reading to discover more!
What is a Digital Asset Management (DAM) System?
Working from a house or mountains is now a norm for working professionals worldwide in light of recent global events. And the importance of cloud-based solutions has become apparent like never before. In fact, according to a study, over 40% of companies are rushing to cloud-based solutions to stay ahead of the curve.
"I've observed the same trend echoed across the digital asset management space as businesses evaluate the pros and cons of implementing cloud-based management systems," Byung Choi, the president and CEO of MarcomCentral, wrote for Forbes.
It, therefore, is imperative for every brand to manage its digital assets on the cloud. Because these images, videos, logos, and other media are often used again and again in different marketing and advertising materials. A DAM is a solution that enables businesses to organise and store digital assets. The system makes it possible to find and use images, videos, logos, and other media files anytime and anywhere, even if they are stored on different devices.
A DAM system makes managing digital media easier because these files can be stored in one central location and tagged to make them easy to find.
A DAM system can help your business in many ways, such as:
- A DAM system can successfully enable the following functions or features for a brand:
o Centralised database
o File conversions
o Immediate and consistent access to assets
o Security and encryption
o Content backups
o Strong brand presence
o Integration with other management software
- It can improve productivity by making it easier to find the videos and images you need for your marketing and advertising campaigns.
- It can also save time by allowing employees to access files from any device.
Why is a DMS Important for Your Brand?
A DAM system is essential for brands because it ensures consistent and high-quality marketing and advertising materials. An organised and centralised DAM system makes it easy to find and access the images, logos, and other media you use on your website, social media, and other marketing materials.
When your assets are organised, it's easier to find the relevant images and media for your business and brand. This means that your marketing materials will be consistent and efficient because they will include only the images, logos, and other media that best represent your brand.
If you're using images or other media that don't belong to your company, it's essential to ensure they are appropriately sourced. A DAM management system also makes it easier to update existing marketing materials so they are always relevant to your business. More than that, a DAM system can help your brand comply with copyright laws.
DAM software can also help you save time. An average marketing professional spends over 65 hours annually looking for digital assets. DAMs are the perfect way to save this time since you know where everything is.
A DAM system can help you source and acquire the media you need for your marketing and advertising materials. This can help you avoid copyright issues and protect your business from lawsuits.
How Does a DMS Work?
DAM software allows you to organise and store your assets to be accessed from any device. The system uses a database to store your files and make them searchable by tags. This allows you to quickly and easily find the files you need for your marketing and advertising campaigns.
Your company may keep the database on internal servers or in the cloud. When choosing a DAM system, selecting one compatible with your employees' devices is important. This will allow them to access the files they need from anywhere.
A sound DAM system makes creating metadata for your files easy. This includes information such as a description, keywords, and copyright information. Creating metadata for digital assets is crucial because it helps you find them later when you need them. It also helps your brand comply with copyright laws and avoid lawsuits.
3 Tips to Help You Decide Whether to Implement a DMS
When deciding whether to digitally implement an asset management system in your company, keep the following in mind:
- First, ensure your employees understand why a DAM system is necessary for your business.
- Next, ensure your DAM system is compatible with your employees' devices.
- Finally, make sure your DAM software is easy to use. You can quickly identify whether your business would benefit from a DAM system by answering the following questions:
o What types of digital assets does your business use?
o Where are these digital assets stored?
o How are employees currently managing their digital assets?
o How easy is it for employees to find these digital assets?
o How consistent are your digital assets across your marketing materials?
Conclusion – Putting Product in PIM Systems
A DAM system or software allows businesses to organise and store their digital assets and make them easily searchable. A DAM system is essential for brands because it ensures consistent and high-quality marketing and advertising materials. It helps you source and acquire the media you need for your marketing and advertising campaigns.
DAM software can help your brand comply with copyright laws and protect you from copyright lawsuits. It can also improve productivity by making it easier to find the videos and images you need for your marketing and advertising campaigns. However, as we said earlier, the DAM and PIM markets are crowded, making it harder for businesses to find software that meets their needs without compromising other features.
This is where Sail Boat Tech comes in – it provides the best DAM and PIM services for B2B commerce, retail, manufacturing, and DTC players and helps them maintain an omnichannel presence. Are you interested in exploring the brand further? Check this link out.
Regardless, if you have any questions about DAM strategy and want a personalised solution to enrich and share your product information, comment below, and we'll get back to you as soon as possible.