10 Best PIM Tools for Product Information Management in 2022

What is a PIM tool?

PIM is a software solution that ensures the centralization and management of product information in e-commerce businesses to ensure a single, accurate representation of product data.

The main goal of product information management is to maintain the integrity and value of product information.

One of the most important aspects of a successful Product Information Management (PIM) is the overall quality and usability of the available information.

PIM software can also be integrated with software such as catalog management, business process management, and data quality.

Below we will discuss the best 10 PIM tools with its features and pricing to help you choose the right one.

10 Best PIM Tool for Product Information Management in 2022

You may be thinking, "Which PIM software is the best?" It will be determined w.r.t your use case and what you expect from the technology.

Here is a list of the leading Product Information Management (PIM) software:

1. Supplysail

Supplysail is a versatile analytical Product Information Management(PIM) system that enables users to collaborate across various marketing and sales channels in order to achieve maximum staff effectiveness while dealing with large volumes of product data.

Supplysail is very efficient for small businesses. It helps in managing the overall data of the company including emotional and usage data.

Pricing: Custom quotes provided directly by the company.

2. Productsup

Productsup is a PIM and product content syndication software solution adopted by companies such as Yves Rocher, Esprit, and Garmin. Productsup's customer support is exceptional, responding to issues with constant enthusiasm and continually updating their roadmap in response to user input.

Data aggregation, optimization, standardization, and enrichment are all possible with Productsup. Productsup has over 2000 pre-built export integrations. Custom integration can also be requested by users.

It has improvised the process of creating new feeds by offering drag-and-drop templates for famous publishers such as Google, Facebook, Shopify, Amazon, and Yahoo.

Pricing: Productsup costs start from $1800/month and offer a free demo.

3. Agility Multichannel

Agility is focused on updating print as part of an omnichannel marketing strategy, especially in light of the General Data Protection Regulation (GDPR) and other digital marketing restrictions that need multiple opt-ins from clients before you can begin reaching out.

The tool has a simpler approach to search and arrange prior payments, as the current function requires the user to dig through A/R payment inquiries rather than just displaying information by date in the Sold-To box.

Agility is better suited for mid-sized and enterprise-level businesses, and it would most likely be too much for startups and smaller teams.

Pricing: Agility offers customized pricing upon request and has a free demo.

4. Pimcore

Pimcore is an open-source product information management solution that includes data modeling, data management, quality management, workflow management, DAM, omnichannel publishing, and simple interaction with third-party applications and marketplaces.

Pimcore connects with well-known business enterprise systems (such as ERP, CRM, BI, and ESB) as well as third-party applications. They offer a simple API, a full-featured REST Webservice API, and a Data Hub GraphQL API for more two-way connection options.

Pricing: Pimcore offers a free community plan. Additionally, free demos of the paid plans are also available.

5. inRiver

InRiver provides a powerful self-service portal for resellers, allowing product managers to govern what data these specific individuals have access to for searching and downloading.

InRiver genuinely provides a variety of methods for internal-external or cross-departmental team collaboration, including built-in Gantt chart capability for campaign schedules. InRiver integrates with 1WorldSync, Adobe, Amla Commerce, Apptus, Aprimo, Blosm, Boarding, Channable, Cloudcraze, and many more.

According to the platform, it is best suited for enterprises wishing to integrate data sets from limited DAM for the convenience of the use of suppliers, distributors, retailers, and online marketplaces.

Pricing: InRiver offers customized pricing upon request and has a free demo.

6. Syndigo

Syndigo is a content experience hub (CXH) that connects together manufacturers, suppliers, distributors, and retailers to maximize PIM solutions. It is designed to monitor all product content for erroneous or missing product information providing improvement alerts, actionable customer insights, business-critical product KPIs, and vendor health scores.

Ecommerce managers findsSyndigo's firm position on integrating PIM systems with storefront analytics particularly impressive. Syndigo's service subscription strategy is pay per SKU, which means that enterprises with larger product databases may eventually be priced out.

Syndigo connects with storefronts for 1,500+ businesses internationally including Walmart, Costco, FreshDirect, Amazon, and Instacart.

Pricing: Syndigo provides customizable pricing and a free trial upon request.

7. Akeneo

Akeneo is a free open-source PIM software designed for collaborative product teams who need to divide and conquer data entry with consistency and quality.

Users can assign product data tasks to themselves and simply keep track of how many items have yet to be begun, are in process, and are currently completed. Each product page also includes data enrichment and consistency scores.

Akeneo is PIM software that also serves as project management software, combining data quantity and quality measures, as well as collaboration and cooperation support.

Pricing: Akeneo has an open-source and free community edition with some feature limitations. Paid plans provide a free demo and offer customized pricing upon request.

8. Widen Collective

The Widen Collective is a cloud-based PIM solution and digital asset management (DAM) platform that assists you in delivering unified information from several sources. Catalog management, automatic file conversions, and picture recognition-powered auto-tagging are all included in the software.

The tool has infinite portals, which allow users to send content to any person or team, which is definitely a fantastic feature. With this functionality, you may build a subset of assets and share them with complete control and flexibility.

Because of the Widen Collective's comprehensive DAM features, it is the preferred solution for businesses that rely on visual content such as photos, films, and graphics.

Pricing: You need to contact Widen for pricing. They offer a free trial on a sample site as well as a personalized demo.

9. Informatica

Informatica is a cross-channel PIM solution that provides reliable, relevant product information when you need it. It provides task- and role-based user interfaces, which means that the data displayed on your dashboard is always tailored to your specific use case and requirements.

You can control what data your collaborators see and how they see it, whether they are internal or external data producers. This end-to-end master data management (MDM) solution supports both B2B and B2C PIM scenarios.

Informatica integrates with over 145 apps like Salesforce, SAP, Oracle, Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform, and many more. Users can import, export, synchronize, or replicate data between any connected apps.

Pricing: Informatica costs from $1000/month and offers a free 30-day trial.

10. PIMworks

PIMworks is product information management software that assists companies, retail, and online sellers in enriching, syndicating, and centrally maintaining all of their product information.

It allows you to handle all of your vendor information and product data from a single location.

PIMworks also assists you in optimizing your product catalogs, centrally managing all of your digital assets.

Their cutting-edge artificial intelligence (AI) and machine learning (ML) capabilities automatically pull the best product content from the market and syndicate it across channels.

PIMworks offers pre-built API interfaces with leading markets like Magento, Shopify, BigCommerce, eBay, and Amazon, to mention a few.

Pricing: PIMworks offered customized pricing upon request.

With the right PIM strategy and a consistent, accessible source for product information, you can
  • Accelerate workflows and time to market;
  • Quickly identify and assess product data quality issues;
  • Capitalize on emerging market opportunities;
  • and, ultimately, provide a positive product experience to customers.

Product Information Management Tool FAQs:

1. What are the Benefits of using the PIM tool?

The right PIM tool will provide you with everything you require. The benefits of PIM are:

  • Flexibility;
  • Data governance;
  • Smooth workflows; and
  • End-to-end usability

that can be implemented across your entire organization.

2. What is the average cost of PIM software?

While some entry-level PIM software is free to use, a solid product management system is generally not.

Companies can expect to spend anything from $199 per month to $1,000 or more per month.

Your price will frequently be determined by the quantity of SKUs, users, distribution channels, and so on that, your organization requires.

3. What are the Benefits of a Customizable Product Information Management System?

The fundamental benefit of a customizable Product Information Management system is that product information can evolve in line with the business.

Access and user authorizations for all database information, ordering processes linked with inventory management systems, and modular expansion methods and all can be managed via a web-based administration interface with PIM solutions.

4. How Does a PIM Reduce Labor and Increase Efficiency?

A Product Information Management System reduces labor and increases efficiency in at least three ways.

One advantage is that having all of the product information in a single central repository makes it much easier for those who need it to find it - no more searching all around the business.

Secondly, information can be entered or changed once in the PIM and then automatically sent to the systems that consume it (and the people who use those systems).

The third benefit is that the PIM considerably eliminates erroneous and inconsistent information, resulting in fewer time-consuming mistakes to correct.

5. Why should you use PIM software?

There are numerous benefits to using PIM software, including:

  • Data transparency and information accuracy
  • Improve the accuracy of product data.
  • Maintain data consistency across all product information.

PIM aids in the standardization of the increasingly complex demands of product content.

It enables the easy distribution of trusted, enhanced, and high-quality product information to sales and marketing channels.

6. How Does a Company Recognize the Need for a Product Information Management System?

The fact that product information is scattered across multiple repositories throughout an organization is the most obvious evidence that a company requires a PIM.

This generally results in other indications, such as faulty or contradictory product information, different repositories for the same information, and errors that cause delays.


With a PIM, everyone involved can work together to ensure that products are ready for sale on time and within budget.

Implementing a product information strategy will simplify your life and help you better manage your product data, ultimately improving your customers' experience and driving revenue.

PIM is the next critical piece of the puzzle that will comprise the future landscape of online shopping.

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