Product Feed Management is a process through which manufacturers or brands feed data to their channels of distribution. This information includes price, availability and other product attributes. Product Feed Management helps optimize content while managing inventory levels and prices across various channels like Amazon, brick and mortar, and more.
What is Product Data
Product data includes product titles, descriptions, images, and pricing. Product data is used to create listings on eCommerce platforms and search results by search engines. Consumers use these listings to find products they're interested in.
Product data includes product titles, descriptions, images, pricing, and other information about a product. On eCommerce marketplaces like Amazon or Walmart.com, consumers use search engines to find products to purchase. The search engine uses basic information about each product—including titles and descriptions—to create listings. Those listings are displayed as search results.
What is Product Feed Management
Product Feed Management is the process of managing product data for your online channels.
Product Feed Management is a complex process that requires data and time. The more products you offer, the more work involved in keeping up with them on different channels. Retailers struggle to generate enough content without investing valuable resources in manual processes like uploading new products or updating existing ones.
Product feeds help businesses manage product information by automating large parts of their workflow, such as managing categories and variants across multiple sites and channels. With appropriate tools and support from suppliers who understand the importance of reliable product information management (PIM), retailers can easily create accurate ad campaigns based on data analytics and save time and boost efficiency.
What are Channel Specifications
Channel specifications are rules that dictate how a product is displayed on a particular marketplace. They include things like price, dimensions, images, and more. While channel specifications are different for each channel (for example: Amazon vs Google), there are some common elements across all channels (for example: title, description). The most important thing to remember is these specifications are specific to each marketplace. It's essential to understand this, since erroneously writing product data according to channel specifications will do more harm than good and hamper visibility for your product, or even have your product’s listing removed.
What is a Product Listing?
A product listing is a group of products sold on a single online store. A single product can be part of multiple listings, and each individual listing can have its own unique set of attributes. The most common examples of product listings include:
Individual items like books or clothing
Groups of items like multiple books by an author or clothes in multiple sizes in the same style
Optimizing for each Channel
Optimizing your feed for each channel is a crucial part of product feed management. You need to make sure all meta fields have valid values and that data in those fields is formatted correctly. Below are some helpful examples:
Google Shopping: Make sure you create at least one image file with your logo, product name, and primary image all visible. Also make sure these images are set up in a 300x300 resolution or smaller, so that they can be shown on smaller devices.
Amazon: Include as many categories as possible when creating new products (up to twenty), since this helps with keyword optimization and search results placement. Remember every product will have its own ASIN (Amazon Standard Identification Number) generated once the product is on the marketplace. The ASIN serves as a unique product identifier within Amazon’s platform.
Conclusion
Product Feed Management is essential whether you’re in marketing, product management, or sales. It requires constant monitoring and maintenance to ensure your product data is up to date, accurate and consistent across all channels. By optimizing each channel individually, brands can ensure they’re getting the most out of their marketing campaigns and sales efforts.